MP Real Photo Portfolio

Thursday, April 14, 2011

Barbara Corcoran about how to sell house online

Who is Barbara Corcoran?
 Real estate agent, who started her business in 1978 with $1000 loan. And for how much she sold it in 2001? Somewhere aroud $70 mil. Few days ago in NBC TODAY show she shared what to do and not to do when you try to sell a house online. Do you want to know more?
Continue reading.

Barbara reveals in four minutes the right words and phrases to be used in property description, compares good and bad photos, and show which photos impress potential buyers. As this blog is about photography, we will focus on what she said about photos. Bellow is transcript of a small section where Barbara talks about photography.

Ms. CORCORAN: Let me tell you, pictures are the name of the game. People shop by pictures. They are 10 times more important than even the words you use.

GUTHRIE: And the kind of camera you use even matters, right?

Ms. CORCORAN: The kind of cameras, everything. You need a high definition camera that's going to take great shots. If you're not going to have professional photography done, which you certainly should, for between two and $500 is the average in the United States right now, you should definitely pick a sunny day and rent a wide-angle lens.

GUTHRIE: OK, because a lot of people now looking on their iPad or their iPhone.
Ms. CORCORAN: Exactly. And you know what? These other photos just don't show up well there, so you've missed the whole boat.

And here is the video:
If you want to see transcript or subtitles click on the video while it plays and it will open directly on the MSN page where you can select transcript or subtitles.



If you want to read more about Barbara, here is the link: barbaracorcoran.com

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